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The buzz about Apple’s new batteries
By Philip Elmer-DeWittThere’s a surprising level of awe and wonder in the tech press about the batteries in the MacBook Pro computers that Apple (AAPL...
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Apple's new pitch to Hollywood
With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
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Apple loses buzz, Microsoft gains
The net loss in "media value" last quarter, according to a new report, was nearly $460 millionHere's an interesting exercise. Take the total number of...
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Rumor roundup: All about the new iPhone
By Philip Elmer-DeWittWith two weeks to go before Apple’s (AAPL) World Wide Developers Conference — the venue at which Steve Jobs introduced the iPhon...
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What to make of Apple's new volatility
For as long as I can remember, Apple (AAPL) has been a slave to the direction of the broader market despite its unusually strong fundamentals. Wheneve...
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Analyst: Old iPhone, not new, will drive Apple’s sales
By Philip Elmer-DeWittThose 1 million iPhone GSs sold last weekend represent a “remarkable achievement,” writes RBC Capital’s Mike Abramsky in a note ...
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Seven lessons about the green economy
At Fortune's Brainstorm Green conference, experts talked of environmentalist-capitalist collaboration; a smart-grid future; and the end of individual ...
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Apple's iPhone 4: The reviews are in
Wednesday's papers will carry the first official reviews of Apple's (AAPL) new iPhone 4. The usual suspects have been playing with the device for the ...
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Best and worst CEO buzz of 2009
Fortune commissioned a statistical analysis of blogosphere chatter to discover which chiefs of Fortune 500 companies garnered the most buzz this year,...
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Apple's iTV: Careful what you wish for
Kevin Rose, co-founder of Digg, made two bold predictions Saturday about the rumored update to what Steve Jobs calls his "hobby" -- an Apple-branded g...
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